MEET OUR FOUNDER

Diana Antabli is an entrepreneur with a global perspective and deep roots in the Middle East.

Raised and based in the region, she has a deep understanding of GCC consumers and what drives their decisions. Her experience spans tech, fashion, beauty, FMCG, nutraceuticals, and medical aesthetics - building brands from the ground up and repositioning others for growth. 

She’s known for her strategic thinking, hands-on execution, and ability to deliver results across complex, fast-moving industries.